After reading Malcolm Gladwell’s ‘Tipping Point’ a few years ago, a group of us started to talk about ‘making learning sticky’. It was around the time that Mick Waters, then Head of Curriculum at what is now QCDA, was talking about ‘Making Learning Irresistible’. Since then, we have used this concept as the focus for many discussions around learner motivation, pedagogy and use of new technologies and Web 2.0.
Yesterday, I was following up a number of references to books from the world beyond education and ‘Made to Stick’ was one of them. The website is interesting, particularly the way in which the Heath brothers make links between communicating an effective an powerful marketing message in the commercial and business sectors and how the education sector constantly strives to engage students in their own learning.
To be honest, this is right up my street, all this connectivity stuff. I think there needs to be a lot more cross-over between what we know in education about organisational change, motivation and learning and how business, industry and the public sector address these issues. Anyway, I really like this pdf and I’m now working on translating it into ‘education-speak’ for future work. The book ‘Made to Stick is available on Amazon. (Click in the centre of the box to read in full screen).